B Corp Certification

Certified B Corporation

CUA is proud to be the first banking institution in Atlantic Canada, and the third in Canada, to be a Certified B Corporation.

About B Corporations

B Corporations are leaders of the global movement of people using business as a force for good. The “B” stands for Benefit, referring to the positive benefit that B Corporations have on their employees, customers, community and environment. 
There are over 1,500 Certified B Corporations from more than 120 industries in nearly 50 countries with 1 unifying goal – to redefine success in business. B Corps are important because they inspire all businesses to compete not only to be the best in the world, but to be the best for the world.

Certified B Corporations meet high standards of social and environmental performance, transparency, and accountability. It’s like Fair Trade certification but for the whole business, not just a bag of coffee (or LEED certification, but not just for a building).
The performance standards B Corps meet are comprehensive, transparent and verified. Unlike traditional corporations, Certified B Corporations are legally required to consider the impact of their decisions not only on their shareholders, but also on their stakeholders (e.g., workers, suppliers, community, consumers, and the environment).  

We are proud of our BCorp Certification which helps us ensure we continue to operate with the needs of our community and members first before profit. It puts us in a group of global leadership companies seeking to demonstrate a better way to do business.

Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 1,500 Certified B Corporations in over 120 industries and 40 countries with 1 unifying goal – to redefine success in business. 

About B Lab

About B Lab
B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by:
  • Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability;
  • Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last;
  • Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact -- and the impact of the businesses with whom they work -- with as much rigor as their profits;
  • Inspiring millions to join the movement through compelling story-telling by B the Change Media. 
For more information, visit www.bcorporation.net, www.bimpactassessment.net, www.b-analytics.net and www.benefitcorp.net.
 

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