Best in Customer Service Excellence for 21 consecutive years

Canada's Credit Unions lead the 2025 Ipsos Financial Service Excellence Awards 

October 28, 2025 Halifax, NS - Our member-first approach to banking is what makes us different. It’s also among the reasons we’ve been voted best in Canada for the 21st consecutive year.

In addition to having been recognized for our Customer Service Excellence for the 21st year in a row, Ipsos presented Canadian Credit Unions with five other awards:

• Values My Business [shared 2025 award recipient].
• ATM Banking Excellence [shared 2025 award recipient].
• Branch Service Excellence [sole 2025 award recipient].
• Online Banking Excellence [shared 2025 award recipient].
• Live Agent Telephone Banking Excellence [shared 2025 award recipient].

This recognition belongs to our members, too. As a cooperative, credit union members are also our owners, with a voice in the way we do things. Your partnership is what gives us the inspiration and motivation to go above and beyond and ensure our communities prosper. We are better together and for this we thank you.

Credit unions support you on each step of your unique financial journey, from ensuring you have the info you need to helping you set and achieve your goals. To find out more, contact CUA at 902.492.6500 or info@cua.com.

About the Ipsos Financial Service Excellence Awards

Ipsos 2025 Financial Service Excellence Awards are based on ongoing quarterly Customer Service Index (CSI) survey results. Sample size for the total 2025 CSI program year ended with the September 2025 survey wave was 47,969 completed surveys yielding 71,002 financial institution ratings nationally.