Vision, Mission and Values

Helping everyday people get ahead

Based in Halifax, Nova Scotia, CUA is a community-based banking institution with 75-year history of helping everyday people get ahead with flexible products, personalized service and quick decisions. We deliver banking products and services with integrity and heart, helping our customers, friends and neighbours gain the knowledge and confidence necessary to reach their full financial potential.

Our Vision

A successful banking institution that helps Nova Scotians and small businesses be financially healthy, contributing to a thriving community and economy.

Our Mission

Helping everyday people get ahead by delivering a great banking experience.

Our Values

Core Value What Does It Mean To Us?
Integrity As a financial institution, customers are confident that CUA is responsibly operated, secure, stable and has the highest standards in ethical behaviour.  Implicit within integrity are the following concepts: honesty, trustworthiness and doing what is in the best interest of members. 
Caring This term is frequently used by members describing the different characteristics that CUA brings in comparison to the competition.  This is what makes them feel valued and important.  Caring encompasses going above and beyond to make a dream a reality or to solve a problem, being empathetic, non-judgemental, invested in their success and being responsive to their questions and needs.  This caring value also encompasses our commitment to Diversity, Equity and Inclusion in all aspects of the organization. 
Accountability Each Team member is accountable to deliver on their role in order to enable the collective success of CUA and our members.  Each person has a strong sense of ownership for their job and takes pride in performing well and meeting their commitments.  Everyone takes responsibility for their work and actions, and takes ownership of any problem in front of them, along with the solution.
Thinking Big
CUA is innovative in all of its activities in order to leverage our strengths and manage our challenges.  Team members are creative and think outside the box, especially for ways to enhance the customer experience.  Continuous improvement is something we just do so we can get stronger as individuals and as a company.  

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Supporting our community

CUA is proud to be a strong contributor to our community. Learn about our current programs and initiatives.